ExpressionFind your authentic voice as you savor mouthwatering watermelon, apricot, apple and plum.
One bite of chilled watermelon tells you summer has arrived. This sweetly refreshing fruit can range in color from deep red or pink to yellow, orange or white. Society has long dismissed watermelon as consisting of sugar, water, and little else, but it turns out watermelon contains more lycopene—a cancer-preventing antioxidant—than any other type of produce. Though luscious on kabobs or added to spicy fruit salsa, the juicy interior isn’t the only part we humans utilize. In some parts of Asia, the seeds are roasted and eaten during New Year’s celebrations; in the South, the rinds are pickled into a chutney-like condiment. As tasty as all that sounds, we’re guessing that Be Fruitful will become your new favorite way to get your watermelon fix.
Members of the rose family, apples are beloved by just about everyone: so much so, that in the nineteenth and twentieth centuries, apple pie became a symbol of American pride and prosperity. Beyond being varied and delicious, apples have health benefits galore, such as reducing cholesterol and improving brain health. Apples are even said to be a natural breath freshener. In Norse mythology, they were believed to give the gods eternal youth, and popular Christian tradition claims it was an apple that Eve coaxed Adam to share with her. We know they might be considered the forbidden fruit, but you can indulge your apple craving any time you like with a mouthwatering pull of Be Fruitful.
Relatives of peaches and plums, apricots are the smallest of the three, and golden orange with a faint blush on their velvety skin. Some describe the flavor as almost musky, with a sweet-tart quality. Dried and canned apricots are available year-round, but fresh apricots have a short season in North America—from May to August—which is part of what makes them such a special treat. The collective admiration of apricots is perhaps best demonstrated by the Turkish saying, "the only thing better than this is an apricot in Damascus," which simply means, "it doesn't get any better than this.” We humbly propose, however, that the only thing better is, in fact, the apricot flavor in every tangy puff of Be Fruitful.
Plums are thought to be one of the first fruits domesticated by humans, given that three of the most common types don’t exist in the wild, only around human settlements. Plum remains have been found in Neolithic age archaeological sites, and plums were on the menu at the first Thanksgiving. Clearly, humanity has long appreciated this succulent treat fresh off the tree or as prunes—the sweet, fiber-packed dried variation. Typically a vibrant red or a deep purple, plums can be as large as a baseball or a small as a cherry, and range from sweet to tart, the skin being the particularly tart component. See if the juicy plum essence in our Be Fruitful Vape evokes a little pucker from your taste buds.