What an important concept. I remember when I was first exposed to it in business school. Clouds parted. I realized how important it is to apply this principle not just in business but through all dimensions of life.
Had a powerful experience recently that underscores this point. About 5 months ago, my yoga practice had stalled-out. I was going to this ridiculously expensive gym and kept rationalizing going yoga there instead of going to a yoga studio with more demanding classes. I kept saying “Oh it’s so convenient. Or it will help me get to the gym to workout.”